Are you ready? Spongebob, who lives in a pineapple under the sea, might join the NFT craze. So if you are a fan of the animated comedy TV series, you should get your digital wallet ready.
ViacomCBS, an American-based global mass media, and entertainment company, introduced its plan to join the NFT space with its own marketplace.
The media company is partnering with Recur, a tech company responsible for designing and developing an on-chain branded experience.
The media company stated that their collaboration aims to develop a marketplace featuring most of their products through a recent announcement.
Once completed, fans will be able to purchase and vend and get their favorite characters as Non-Fungible tokens.
Since ViacomCBS owns big brands like Nickelodeon, Comedy Central, and many others, enthusiasts hope to feature the yellow sea sponge.
Although they haven’t stated the inclusion of Spongebob officially, they treasure the animated TV series; hence it won’t be shocking to see it happen.
Pam Kaufman, the CEO of ViacomCBS made the Spongebob NFT Announcement
In a recent tweet, Pam Kaufman, the president of ViacomCBS, said, “We are so excited about our partnership with Recur and to bring the most beloved characters and brands to the NFT space. ViacomCBS gets into NFTs via a partnership with NFT startup Recur – TechCrunch #NFTs”.
Besides Spongebob SquarePants, Pam Kaufman has controlled the iconic entertainment pieces such as Dora the Explorer and Teenage Mutant Ninja Turtles, among others.
As a leader, she is strategic in branding and marketing, and her portfolio also includes;
- Overseeing worldwide products and business development
- Consumer insights and retail sales, among others.
Other big companies have headed towards the NFT direction. Warner Bros, an American multinational mass media and entertainment company, also launched a Space Jam NFT. They comprise ninety-one thousand art pieces.
Non-Fungible tokens are taking over the market, and here is your chance to join the craze.
About the Partnering Companies
ViacomCBS works to deliver premium content to global platforms. The American mass media and entertainment company includes the following in its portfolio;
- Showtime Networks
- Simon and Schuster
- Comedy Central, among others.
Recur is a technology company that works on designing and developing on-chain band experiences. In addition, users can purchase and sell Non-Fungible tokens.
Just recently, the platform also announced their fifty million dollar raise to bring Non-Fungible tokens to college sports.
Their website states, “We design & develop on-chain branded experiences for fans to buy, collect, and re-sell NFTs.Our first project is coming Fall 2021.”
What is a Non-Fungible Token (NFT)?
An NFT, Non-Fungible Tokens in full, is a one-of-a-kind data unit, not interchangeable and stored on a blockchain. Items such as videos, photos, audio, and any other form of digital art qualify to become NFTs.
Industries such as the gaming, music, and fashion industries are also taking notice of these tokens. Celebrities like Logan Paul are also joining the NFT space launching their own NFTs.
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