The NFT will unlock exclusive conference content and showcase the future of digital rights management for events
RAIR TECH, a digital rights management platform for powering the NFT marketplace, today announced its first NFT collaboration with CoinAgenda (www.coinagenda.com), the premier global conference series connecting blockchain and cryptocurrency investors with startups since 2014. RAIR TECH provided its digital ownership encryption technology to, for the first time, issue digital access through NFTs for CoinAgenda Global in Las Vegas, CoinAgenda Europe in Monaco and CoinAgenda Middle East and Africa in Dubai.
Marketing Technology News: MarTech Interview with Ricky Gordon, General Manager, Digital at Vistaprint
The NFTs feature a unique digital art image paying tribute to each conference location allowing the owner to unlock exclusive access to replays of recorded conference content from the three-day event. As more events balance in-person and virtual attendance, this collaboration highlights how instrumental NFTs can be for the future of digital rights management of events before, during and after they’ve taken place.
“We’ve all been enthralled with the explosive success of the NFT market and RAIR TECH aims to truly harness that power by tackling the most important piece – ownership and rights management,” said Ed Prado, CEO of RAIR TECH. “In order for NFTs to sustain growth, we must explore more viable use cases and this partnership with CoinAgenda showcases how NFTs can be useful for post-conference milestone collectibles and exclusive content.”
RAIR TECH is a blockchain-based digital rights management platform that uses NFTs to gate access to streaming content. RAIR TECH’S decentralized key management node system empowers anyone to create unique, controllable, and transferable digital assets tied to the actual underlying content. RAIR TECH allows users to distribute content with programmatic logic they can customize in a smart contract and monetize through royalty streams they control, enabling creators to self-manage their ownership rights.
Marketing Technology News: Cepton Technologies Adds Brunno Moretti as Vice President of Product Marketing
“Although we’re seeing more events use NFT ticketing, it’s been very black and white,” said Michael Terpin, Founder of CoinAgenda. “We’re using NFTs with Beeple-like technology that are visually unique. RAIR’s NFTs also allow CoinAgenda attendees and secondary market purchasers to have exclusive playback of the entire conference, which won’t be available anywhere else.”
CoinAgenda Europe was the ideal kick-off event to showcase RAIR TECH’S technology as the event focused on the future of cryptocurrency, NFTs, blockchain and quantum technologies, decentralized finance (DeFi), fintech, privacy, scaling solutions, token economics, payment and infrastructure platforms, Web 3.0, and legal and regulatory issues in blockchain investing.
“Since 2014, CoinAgenda has been the go-toevent to break new blockchain technology and highlight innovative projects,” said Erika Zapanta, Global Events Director of CoinAgenda. “We are excited to have NFTs as goodie bags this year and enjoyed working with RAIR TECH to showcase how utility, monetization and rights management will define the future of the NFT space.”
Marketing Technology News: Streaming Video Alliance Convenes in Cyberspace for Q3/Q4 Member Meeting
Credit: Source link